The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
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Featured Resources
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For the Children's Sake: Foundations of Education for Home and School
Shows parents and teachers how children's learning experiences can be extended to every aspect of life, giving them a new richness, stability, and joy for living. Every parent and teacher wants to give his or her children the best education possible. We hope that the education we provide is a joyful adventure, a celebration of life, and preparation for living. But sadly, most education today falls short of this goal. For the Children's Sake is a book about what education can be, based on a Chris...
A History of Science
A History of Science is not a textbook, but is a guide to help parents and children study science through literature. It is intended for children in elementary grades.
Veritas Press
Veritas Press offers a history based classical curriculum for kindergarten through twelfth grades.
Ideas and Books: The Method of Education
A selection of Charlotte Mason's writings on the topic of the place of ideas and books in the education of children. Mason's teachings on the topic of education required six large volumes to cover. This book makes it simple for homeschooling parents to find exactly what they need to learn about Charlotte Mason's thoughts on ideas and books. The teachings and philosophies of Charlotte Mason, a British educator from the last century, are currently experiencing a revival, especially among American ...
Perrine's Sound & Sense: An Introduction to Poetry
Perrine's Sound and Sense is a fantastic book for studying poetry with your children. It is a great resource for high school students. It includes clear and thorough explanations of devices, forms, how to analyze poetry, and more, as well as a huge variety of poems, both classic and contemporary.