The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.

A more complex understanding of homeschooling is emerging in the mainstream media these days. No longer is homeschooling either all good or all bad. Simultaneously, there is a growing appreciation that most homeschoolers do a fine job raising and teaching their children, but that there are a few parents homeschooling children in order to hide abuse.

Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.

Advocacy is for everyone. Any concerned parent can become an advocate for homeschooling freedoms. And so can you. This series of five articles will walk you through the steps you can take to become an effective advocate for homeschooling in your community.

It can be difficult for friends to understand the changes and challenges a homeschooling family faces. This mom shares her reasons for homeschooling and why her relationship with them is different now.

A transcript for an appearance by Celeste Land on the Kojo Nnamdi Show where she discussed the homeschooling movement. Celeste is VaHomeschoolers' Director of Government Affairs. The program touched on the many and varied reasons why families choose homeschooling, from concerns with the school environment to a desire for a tailored educational approach or a wish to keep the family at the center of a child’s upbringing. The show also addressed a common stereotype of homeschoolers by pointing out that while many families that choose home education consider their faith to be a very important part of their lives, homeschooling families come from diverse religious backgrounds, and religious homeschoolers do not necessarily choose homeschooling for religious reasons. A great example of how to interact with the media for a positive discussion about home education. Also available via podcast at Homeschooling Goes Mainstream.

The public schools are beyond repair. If it is not practical to replace the current system, then at least let those alone who wish to homeschool. Hassle them not. Instead, encourage them and help them. Parents who homeschool their children have three basic complaints against public schools: the lack of academic rigor, the number of maladjusted graduates, and the anti-religious atmosphere. Homeschool advocates claim that homeschooling overcomes these problems. They argue that no matter whether the educational philosophy one holds is that schooling prepares for life or schooling is life, the homeschooled do better. Proponents also claim that private schools are nearly always similar to public schools, so the fundamental criticisms of public schools apply to private schools also, although to a lesser degree.

Many homeschoolers are confronted with negativity. Heated debates on public education, religion and politics can be incited. Facing arguments on socialization, teacher qualifications and homework are not uncommon. There will always be naysayers. You simply cannot please everyone all the time, especially when you make important family decisions. It is best to convey your decision with confidence and let the act of homeschooling tell the rest of the tale.

How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.

If you’re looking for a way to provide a service for homeschoolers in your community, consider becoming a liaison between your library and homeschoolers. Create activities and events for a homeschool audience. Help establish a homeschool resource center within the library. Coordinate with the library to have a Homeschool Day. Help the library find volunteers. Be an intermediary between the homeschool community and the library. And support your library's budget needs.